Matomo for Fintechs
Accurate web analytics—track every visit, every action
Matomo gives fintechs the reliable insights they need while ensuring privacy, security, and compliance.
★★★★★ Rated 4.6 out of 5
Based on 100+ reviews on:
★★★★★ Rated 4.6 out of 5
Based on 100+ reviews on:
Trusted by leading businesses globally
Matomo is used by over 1 million sites globally, including 10% of the top 10,000 websites.
Fintechs needs web analytics that prioritise privacy and flexibility
Is your current web analytics tool:
Making you second-guess the accuracy of your data?
Putting customer trust at risk due to compliance issues?
Lacking the advanced features needed to understand user behaviour?
Using chatbots and confusing guides instead of offering real support?
You need Matomo.
Discover trends, strategies, and opportunities to balance compliance and competitiveness.
Why choose Matomo for your fintech?
Accurate data you can trust
Say goodbye to sampled, incomplete data – get 20-40% more data through granular consent management
Matomo delivers 100% accurate, unsampled data, giving you reliable insights to make the right decisions. With every visitor interaction captured, you’ll have the confidence to spot trends, improve user journeys, and act without second-guessing if the data is correct.
"We were seeing half the numbers in Google Analytics – it was just complete nonsense. With Matomo, we feel we have data that we're confident in to update our strategy.”
Data privacy and compliance
Stay compliant, protect your reputation
Matomo helps you meet evolving regulations like GDPR and CCPA, so you can focus on growing your business without worrying about compliance. Our privacy-first design ensures your data collection practices are always up to standard, avoiding legal risks and keeping your users’ trust.
"We have the satisfaction of being legally compliant and still understanding how visitors use the website."
High security standards
Protect your data with industry-leading security features
Matomo is designed to meet the high security needs of fintechs. With SSL encryption, two-factor authentication, audit logs, and customisable access controls, you can ensure that sensitive data is protected against unauthorised access.
“High security, high flexibility, and we know exactly who is looking at the data collected. That is why we have chosen Matomo."
Reliable support from real people
Say goodbye to confusing guides and automated replies
We know that as a fintech, you need answers quickly—not endless searches through complex support articles. With our 92% happiness score, you can trust that our team will provide clear, direct support whenever you reach out.
“When we needed help improving our reporting, the support team responded quickly and solved everything in one step."
Advanced features for growth
Understand customer behaviour to drive acquisition
Why pay for multiple products when you can get outstanding web analytics AND advanced analytics like heatmaps, session recordingsand A/B testing in one tool?
Matomo empowers users with both strategic reporting and the tools you need to make tactical changes to your website, that drive results.
“On top of the usual analytics, Matomo also includes the option for heat mapping so you can see where your users are looking on individual pages and then use that information to increase sales and conversions.”
Is Matomo right for your fintech?
Matomo is not for fintechs that:
- Enjoy guesswork: Matomo’s complete, unsampled data might feel unnecessary if you’re not worried about getting the most accurate insights.
- Aren’t worried about compliance risks: If fines and customer trust aren’t a concern, you might find Matomo’s focus on privacy and compliance a bit much.
- Love basic analytics: Matomo’s advanced features, like A/B testing and heatmaps, might feel like overkill if increasing conversion rates isn’t a focus.
- Enjoy automated support: If you’d rather deal with chatbots and confusing guides, you might find Matomo’s real, human support a bit much.