Alex, Author at Analytics Platform

Consent Mode v2: Everything You Need to Know

May 7, 2024 by Alex

Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. …

Unveiling GA4 Issues: 8 Questions from a Marketer That GA4 Can’t Answer

March 6, 2024January 8, 2024 by Alex

It’s hard to believe, but Universal Analytics had a lifespan of 11 years, from its announcement in March 2012. Despite occasional criticism, this service established standards for the entire web analytics industry. Many metrics and reports became benchmarks for a …