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Analytics Platform – Matomo

Analytics Platform - Matomo

Florian Hieß

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Florian Hieß is Head of Digital Marketing at Swat.io, a Social Media Management solution that’s helping companies improve their content management and customer support on Facebook, Twitter, YouTube, Instagram and others, as well as for Walls.io, a Social Media Wall to collect and display all interactions using your hashtag on more than 15 platforms.

Tracking User Acquisition and Social Media Activity with Matomo

July 2, 2019April 25, 2017 by Florian Hieß

Being able to monitor user acquisition and social media activity is essential for determining whether the outcome of your campaigns is in line with the business objectives. Determining the source of each website visit that gets you closer to your …

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