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Analytics Platform – Matomo

Analytics Platform - Matomo

Matomo Core Team

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Matomo is liberating web analytics by offering an open platform with built-in privacy. Matomo is used on more than 1 million websites worldwide and is translated in 53 languages. The Marketplace enables the community to create innovation in the world of web analytics. Roadmap - Get involved - Help & Support.

Matomo Launches Global Partner Programme to Deepen Local Connections and Champion Ethical Analytics

July 2, 2025June 25, 2025 by Matomo Core Team

Matomo introduces a global Partner Programme designed to connect organisations with trusted local experts, advancing its commitment to privacy, data sovereignty, and localisation. Wellington, New Zealand – 25 June 2025 — Matomo, the leading web analytics platform, is proud to …

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Categories Press Releases

Introducing the Data Warehouse Connector feature 

May 21, 2025January 30, 2025 by Matomo Core Team

Matomo is built on a simple truth: your data belongs to you, and you should have complete control over it. That’s why we’re excited to launch our new Data Warehouse Connector feature for Matomo Cloud, giving you even more ways …

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Categories Latest Releases

7 Fintech Marketing Strategies to Maximise Profits in 2024

November 6, 2024July 24, 2024 by Matomo Core Team

Fintech investment skyrocketed in 2021, but funding tanked in the following two years. A -63% decline in fintech investment in 2023 saw the worst year in funding since 2017. Luckily, the correction quickly floored, and the fintech industry will recover …

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Categories Analytics Tips, Banking and Financial Services

Fintech Content Marketing: 10 Best Practices & Growth Strategies

November 6, 2024July 24, 2024 by Matomo Core Team

Content marketing is an effective strategy for growth and building trust. This is especially true in the fintech industry, where competition is intense and trust is crucial. Content marketing helps you strengthen customer relationships, engage your audience, and differentiate yourself …

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Categories Analytics Tips, Banking and Financial Services

Multi-Site Management (Quick-Start Guide)

November 6, 2024July 18, 2024 by Matomo Core Team

Do you run multiple websites? Or, you’re expanding from one to two sites? Multi-site management isn’t an easy task. While there are dozens of reasons why you may need to operate several sites, like brick and mortar stores opening new …

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Categories Analytics Tips

A Guide to Bank Customer Segmentation

November 6, 2024July 18, 2024 by Matomo Core Team

Banking customers are more diverse, complex, and demanding than ever. As a result, banks have to work harder to win their loyalty, with 75% saying they would switch to a bank that better fits their needs. The problem is banking …

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Categories Analytics Tips, Banking and Financial Services

Export your data from Universal Analytics or Universal Analytics 360

March 12, 2026June 26, 2024 by Matomo Core Team

How to export your data We would love for you to try Matomo, but first let’s get your data from Google: Export your UA360 data Export or archive your UA data Import your data to Matomo Here’s how to Import …

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Categories Analytics Tips

What is Web Log Analytics and Why You Should Use It

June 26, 2024 by Matomo Core Team

Can’t use JavaScript tracking on your website? Need a more secure and privacy-friendly way to understand your website visitors? Web log analytics is your answer. This method pulls data directly from your server logs, offering a secure and privacy-respecting alternative. …

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Categories Analytics Tips

SEO for Financial Services: The Ultimate Guide

November 6, 2024June 26, 2024 by Matomo Core Team

You know that having a digital marketing strategy is crucial for helping your financial services business capture the attention and trust of potential customers and thrive in an increasingly competitive digital landscape. The question is — what’s the best way …

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Categories Analytics Tips, Banking and Financial Services

A Guide to Ethical Web Analytics in 2024

June 17, 2024 by Matomo Core Team

User data is more valuable and sought after than ever.  Ninety-four percent of respondents in Cisco’s Data Privacy Benchmark Study said their customers wouldn’t buy from them if their data weren’t protected, with 95% saying privacy was a business imperative.  …

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Categories Analytics Tips, Privacy
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