Why is Matomo better than the competition?

Contents

This presentation will describe why Matomo, the open source web analytics software, can be a better alternative than the other web analytics tools available (google analytics, clicky, etc.).

This presentation illustrates 5 important key features of Matomo:

  1. Open APIs
  2. Plugins Architecture
  3. Data abstraction layer
  4. Customizable dashboard
  5. Innovative User Interface

More information:

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